• 3 Dangerous Entrepreneurial Myths You Need to Ignore

    This terrible advice won’t actually get you anywhere.

    We’ve all heard the numbers about how hard it is to build a long-lasting business. While there are many factors at play to get there, without effective marketing and sales a business cannot survive.

    Unfortunately, there is a multitude of dangerous and destructive marketing advice swirling around the heads of vulnerable entrepreneurs. Like vultures seeking their next meal, “gurus” pontificate nonsense that these hard-working business owners follow, only to discover that what they tried doesn’t work.

    Often, once the damage is done, it is too late for them to do anything else about it.

    If you want to not only survive, but thrive, here is some of the terrible advice you need to start ignoring:

    1. “You need to be everywhere.”

    I’m sorry, but how do these people sleep at night without the use of narcotics? “Experts” spew out dribble to make headlines saying you need to get on Snapchat, get on Periscope, do YouTube Live . . . be everywhere! They’ll say you need to get on this platform or that social media network. Oh, and use LinkedIn Live! And make sure to post on Instagram three times a day and Facebook twice a day. And don’t forget those Facebook Lives. Make sure to do them every day.

    ACK! Just writing that paragraph stressed me out. How the heck are you supposed to be on all of those channels, never mind doing it all effectively, and still run your business? Of course you can’t. And you shouldn’t. (Unless self-torture is your thing, in which case have at it. There are books about that, but I’m not giving any titles because I’d have to Google them and then I’d be retargeted by the ads and that would just be gross.)

    It is impossible to spend even half an hour on each major network and still get any work done. Forget about focusing on measurement, profit and return on investment. They don’t mention that on purpose, because then these crazy-pants suggestions would really make no sense. But, then these “experts” would stop making the headlines, so they keep serving up spoiled advice for the poor folk who chow down and then get sick on it.

    Don’t allow yourself to fall victim to their plots of deception. Demand strategies that value your time and produce results in a significant and measurable way quickly.

    2. “It takes money to make money.”

    I didn’t take the easy way out. I am part of a group of scrappy entrepreneurs who have a lot of hustle and heart and little/no/negative funds. I didn’t come from family money, and the big banks certainly weren’t lending to businesses like mine. The only way I was going to get a big pile of cash was if I won the lottery. And since I’ve only played about four times in the last decade, the chances of that happening were slim. What I had to find was the same thing you most likely want — a solution to predictably bring in customers when there is no marketing budget to play with.

    3. The Schmo-bags.

    The worst are who I call the “Ferrari Marketers.” They rent a sportscar for an hour or two, hang out in front of it and then sell us shiny object strategies that they haven’t even used in their own business.

    They are abhorrent, hideous and dangerous. Not only are they crooks stealing the money of the people who are seeking a solution from them, but they may prevent really talented people who have a gift/service/product/offer to share that can help someone else from ever reaching them.

    Did I mention they suck?

    But, once you discover a game-changing system, you are responsible for implementing it. You can’t be distracted by shiny objects any longer.

    As Jack Welch says, “Good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”

    Don’t allow yourself to be enticed or distracted by fads or the “latest and greatest/not greatest” new social media strategy, channel or tactic.

    Once you uncover how to truly get results, be strong-willed and stubborn. Repel any idea, strategy or initiative that requires you to keep spending money to make money. If you keep throwing dollars and time at a goal, hoping and wishing that it will work, yet not tracking or measuring the results and scaling accordingly, then you cannot expect results.

    Start measuring, tracking and demanding results from your time and money, rising above others and landing in the successful minority that thrives instead of survives.

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

    Read More
    0 370
  • Building a Startup Is Like Running a Marathon at a Sprint Pace — Here Are 4 Ways to Cope

    A founder shares her strategies to handle burnout so it doesn’t consume you, or your dream.

    Running a startup is like running a marathon at a sprint pace. There is no room for slowing down; you have to keep racing toward the next mile marker, and then the next one, and then the next.

    Though a footrace may end after 26.2 miles, the startup marathon never really ends. You have to keep going when you feel like your body, mind and your entire being want to give up. And you have to keep telling yourself you can do it when you feel like the universe is conspiring to tell you that you can’t. Sprinting through the startup marathon ensures that you can learn fast, iterate, make up for mistakes and continue to grow at pace, beat your competitors to the punch or block anyone entering your space. To win the startup race you need to be agile and grow quickly in the shortest amount of time. Doing that at anything less than a sprint will get you — at best — second place.

    It does get easier, though. It has to, because maintaining the sprint pace during a marathon indefinitely is impossible. Even trying to maintain that sprint pace indefinitely is a set up for the entrepreneur’s worst enemy: burnout.

    Burning bright, burning out

    While running a startup, you’ll hear a lot about burnout. People talk about it as a weakness, as something to be avoided. But, what they don’t often mention is that burnout — in one of its many forms or another — is inevitable.

    I’ll be the first to tell you I experienced it in the first year after relocating RangeMe and my young family from Sydney, Australia to San Francisco. I was traveling once a week across the United States trying to win over new retail clients that could potentially change the shape of the business overnight (and when we won over Whole Foods, it did just that). That was coupled with trying to hire a team and raise capital for a startup, which alone is relentless and takes boundless energy and a strong backbone. All the while I was still a wife and a mother, raising two children along with my third child, RangeMe.

    And this company is my third child, bringing with it all the same emotions as being a mother to a human child. And it goes a step beyond, too — my entire livelihood is invested in this startup, as my husband is the co-founder, and we moved literally to the other side of the world to pursue the full potential of this startup. Everything, and I mean everything, is riding on this.

    No pressure or anything.

    Looking back, I honestly don’t know how I mentally and physically got through that first year. More than once I wanted to just say stop and walk away. I wanted to give up the race, quit on my dream. But, I made it through, and I’m here to tell the tale. I’m here to tell you it’s possible. I’m here to tell you that you can sprint through a marathon. I’m here to tell you that you’ll get 99 no’s and one yes, and that yes is all that counts; it is what keeps you running. I’m here to tell you that passion and positivity will prevail, and having a positive attitude is everything.

    And I’m also here to tell you that burnout is real. And it will happen. But, don’t let it consume you, or consume your dream.

    Now that we’re solidly established here in the U.S., and RangeMe continues to grow and expand and take on new opportunities, the sprint pace I’ve been running the past few years is getting just a little easier. But, you have to acknowledge that even as things get easier, executing at such a high level of emotion for a sustained period of time puts entrepreneurson the fast track to burnout. Recognize it’s going to happen, and keep these four things in mind when it does:

    1. Get out while you can.

    Not from the startup race, of course. I mean step out of your office, go for a run, grab a drink with a friend — someone who is decidedly not involved with your business. Having someone to vent to is the best therapy. I was lucky to have a close friend who loved hearing about the ups and downs of startup life, so once a week we would meet and pound the hills in San Francisco while I would vent and chat for a full hour. She was a coach, friend and psychologist all mixed into one. Best of all, I was getting exercise in at the same time, which is also a key stress burner.

    2. You’re not CNN.

    Unlike the 24-hour news cycle, you can turn off your accessibility, and you should. Multiple communication channels are helpful, but can also be a great contributor to burnout when you spend so much of your time having to manage them. They can actually make you less productive. Take control and make specific time to check calls and messages, and then move on.

    3. You’re also not Slack, GChat or IM.

    Stop instantly responding to people and requests. There’s no harm taking longer to respond; in fact, it’s probably better that you do, as it makes for more thoughtful responses and forces you to think: Can I handle this request? Will it help me run the race? Or will it trip me up?

    4. Let it go.

    Remember above where I said I spent the first 12 months in the U.S. flying cross country, raising my kids and hiring a team all at the same time? I hired that team for a reason — because they’re the best. I wouldn’t have hired them if they weren’t. I hired them to do the things that I can’t do, and I hired them so I can do the things I can do.

    Running a startup is the most draining yet most rewarding experience of my life. It brings out raw, heady emotions across every twist and turn. For those who are thinking about it or are in the trenches at the moment, be real with yourself. Recognize that you’ve chosen a challenging path — with every one step backwards you may take three or four steps forward. Failure is okay, as long as you learn, iterate and move forward.

    You will burn out, and that’s okay too.

    It’s what you do after the burnout that matters.

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

     

    Read More
    0 282
  • The Big Reason Why You Should Hire Highly Educated Employees

    They are more likely to detect patterns and speak up if something seems amiss.

    When you’re looking to hire, you’re thinking about cultural fit and whether a candidate has not only the qualifications to fulfill your company’s needs now, but also the potential to take on more responsibility in the future.

    Despite the debate around whether leaders need college degrees, a recent study out of the University of Georgia found that the educational background of non-executive hires can make a big difference in the long term success of your business — and keep you out of trouble with the law.

    Researchers found that when it comes to handling sensitive financial data, employees who have the most extensive educational backgrounds are best at forecasting trends and dealing with legal matters.

    “We find that when companies are located in a place where the workforce is highly educated, they produce better accounting information,” said study co-author John Campbell, an associate professor of accounting in UGA’s Terry College of Business, in a summary of the findings. “The employees don’t have to be experts in accounting, but if they see something that doesn’t look right, they’re more likely to say something about it and tell their superiors about it.”

    As your business expands, you need to be on top of your books, and non-executive employees often are the first line of defense for finding errors in your accounting. Building off that observation, the researchers also identified a correlation between educated populations and fewer instances of misconduct in both business and politics.

    “There’s a study in political science showing that states that have more educated voter bases have less corruption in their political systems, and we wanted to see if that analogy held in business,” Campbell said. “One of the reasons for that might be whistleblowers. In both instances, the better-educated the population is, the more likely there will be a whistleblower if something bad is going on.”

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

     

     

    Read More
    0 313
  • The 4 Top Business Investments Right Now

    Green energy and high-tech industries are best bets for savvy entrepreneurs looking to diversify.

    Our world has become the global village. Ideas are being produced rapidly around the world, and most of them have the potential to change life as we know it for future generations. Already, we’ve witnessed amazing ideas and technologies that have sahped the way we think, interact and build businesses.

    You can focus solely on growing your own empire, or you can plan to invest in some of the best business options in 2017. Investments aren’t just about becoming a part of something revolutionary. They can give way to opportunities for success for your business idea as well. If a single idea can promote such a positive change, then a combination of them can do multiple wonders — not only for the business industry but for people around the world.

    Here are some of the top business-investment moves you can make in the next 12 to 18 months.

    1. Virtual reality.

    Entrepreneurship has strong roots in the virtual-reality industry. Despite being around for a few years now, virtual reality gained better momentum in 2016. Experts believe the industry most likely will continue this positive trajectory in the near future — with projected revenue of roughly $4.6 billion in 2017. Virtual reality still is greatly under research, and this provides ample opportunities for new ideas.

    2. Translation and interpretation.

    The United States always has been home to multiple cultures and languages. The Census Bureau reports Americans speak more than 350 languages in their homes. On the other hand, businesses have become global. This highly increases the need for both understanding and awareness of more languages. Giants such as Google and Skype have enhanced and expanded their translation capabilities. This allows them to encompass a target market whose customers want a more personalized service. As companies embrace more languages and cultures, employment in areas supporting this industry are projected to increase by 30 percent by 2024.

    3. Drone technology.

    Drone technology is meeting the diverse needs of multiple industries, including infrastructure, mining and transport. The developing drone market is estimated to be valued at $127 billion. If you decide to invest in this sector, consider choosing a publicly traded company. It’s worth mentioning that big, public drone companies such as Go Pro recently have experienced difficult times on the stock market. Instead of selecting popular manufacturers, weigh the benefits of putting your dollars in drone technology and components. One such example is Ambarella, which specializes in producing the video chip sets used in drone cameras.

    4. Green energy.       

    Civilians and big-business names both are becoming increasingly conscious about their carbon footprints. Businesses have a much larger role to play as they set example for green practices. If trends in environmentally friendly business methods are any indication, this is a good place for investment.

    Wind power, in particular, is gaining momentum. It’s inexpensive, and the amount of electricity generated has increased fourfold since 2000. At present, America is the world’s top wind-energy producer.

    According to Wunder Capital CEO Bryan Birsic, solar also is experiencing strong tailwinds, “with the cost of a solar system down by 50 percent in the last five years and installed solar in the U.S. up a remarkable 95 percent in 2016.” Solar is becoming a significant job engine, too. A Department of Energy report reveals there are twice as many workers building solar as there are employed at coal, oil, and natural gas power plants.

    How to get started in the next 12 to 18 months

    As an entrepreneur, your connections with other idea-generators are among your biggest strengths. Work to reinforce these relationships and learn which kinds of decisions your peers are making in 2017. Choose investments that are geared to not only make a profit in the long run but also increase the value of your personal venture. Investing in certain emerging technologies can give you the opportunity to make your existing platform better. Moreover, it may open up more ideas for the future.

    Experts generally agree that you’ll ultimately benefit from being a bit defensive about your investments for the remainder of this year. The current bull market has been the second longest in history. While it doesn’t indicate falling stocks, some market watchers do expect a correction or recession — but the “when” is unpredictable. Incorporating some defensive investments could help cushion the impact (and certainly won’t harm your portfolio). For example, you might consider an index fund that invests in dividend growth stocks, which are supposed to perform better during recessions.

    Keep your options open when it comes to big-business names. Some of these stock buys will be the best investment decisions you can make in the coming months. Consider Amazon, which rapidly is moving from its major online-retailer function toward cloud computing, video content and artificial intelligence. Stock buys of Medspace, a huge name in the biotech industry, are expected to hit more than $35 over the coming months.

    Finally, banks are expected to perform better in the near future. The 2016 election was a game-changer in the business world, and markets still are fluctuating not yet a full year into President Donald Trump’s administration. Such an environment leaves plenty of unforeseen elements. Financial stocks could be a wise play against this backdrop. Bank of America and JPMorgan Chase fared well under the Trump rally. Rumors of a coming increase in interest rates and paring down of regulations also should make it easier to do business with banks.

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

     

    Read More
    0 327
  • Everyone Talks About Living Their Best Life. How do You Actually do it?

    Living your dream life requires grappling with a lot of cold reality.

    What does the life of your dreams look like? Are you exploring the world and working from your laptop? Are you hanging out with celebrities at award shows? Are you at home spending time with your kids every day?

    It’s possible to engineer the lifestyle you want. You might not get every aspect of it, but don’t confuse having everything in life with having the lifestyle of your dreams. You don’t have to earn billions of dollars to have it. You don’t need to come from the right pedigree. (I know I didn’t.)

    However, for this life-engineering to work for you — you will need to put effort into the process. Understand this: It will likely take several years to accomplish the planning stage of these goals. What else will it take to engineer the lifestyle of your dreams? Here are some tips to get you started.

    1. Clarity.

    What is it that you actually want? You don’t need to construct a vision board, just be honest with yourself. How much money will it take until you feel accomplished? What experiences do you want to have? Write it down if it helps you put it into focus.

    Dr. Gail Matthews, a psychology professor at Dominican University of California, conducted a study, and found that people who wrote down their goals on a regular basis were 42 percent more likely to achieve them.

    When envisioning what you want, don’t confuse lifestyle with assets. You can drive a Maserati every day without ever owning one-if that’s what you want. In other words, you can experience the lifestyle without the large price tag.

    2. Time and effort.

    There is this odd expectation that people can quit their jobs, launch a business and become overnight millionaires. Achieving anything extraordinary takes time.

    Building a business or becoming an industry expert can easily take seven to ten years. You will likely spend several years experiencing incremental changes and iterating on these changes before you have a quantum leap.

    Most successful people spend countless hours working and training to reach their goals. If you’re not willing to clock in the time, then you shouldn’t expect results.

    3. Network.

    A mantra that has been highly influential to my own lifestyle engineering is: “The quality of our lives is defined by the people we surround ourselves with and the conversations we have with them.”

    In order to create the lifestyle that you dream of, you need to surround yourself with positive people that push and encourage you. Research by Nicholas Christakis and James Fowler found that our network-friends, colleagues, and family-influence our life.

    Behaviors and emotions can be passed from person to person, even if it is a friend of a friend that you’ve never met. Your network has the power to influence everything from voting habits, obesity, divorce and even happiness, so choose your connections wisely.

    Connect with key people. If you’re an entrepreneur, you need to meet investors, potential clients and press years before you need their help. If your dream is to be a digital nomad and travel blogger, you need to develop connections with those in the industry to find out what separates the successful people from the wannabes.

    When it comes to success and career, it is important to also have a diverse network that is made up of both strong ties (loved ones) and weak ties (acquaintances). According to research by Mark Granovetter, people are 58 percent more likely to get a job through a weak tie.

    4. Continuous improvement.

    Psychology Mihaly Csikszentmihalyi studied what top achievers and successful people have in common. He found that most are able to enter a state of peak human performance, otherwise known as flow state.  Csikszentmihalyi claims that the key to happiness and success is flow, and to enter this flow state, you need to do something that is just outside of your skillset.

    If it is too difficult, you’re setting yourself up for failure. If it’s too easy, you’ll lose interest. Take on projects and work that you have the skills to handle, but that challenge you in new and exciting ways.

    Most importantly, be patient. You don’t need to fulfill your goals as quickly as possible. Instead, always have something that you are striving towards. Continual improvement is more realistic and rewarding than sudden success or stagnation.

    Designing your dream life takes patience, hard work and drive. You can expect to put in a significant amount of effort that yields little to no results in the beginning. However, don’t give up. Eventually, all your hard work will pay off.

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

    Read More
    0 364
  • 10 Ventures Young Entrepreneurs Can Start for Cheap or Free

    Don’t be discouraged. You can afford to leave the 9-to-5 rat race.

    If you’re a young entrepreneur who’s sick of the 9-to-5 rat race, you should start thinking out of the box. You need to find an idea that will allow you to start your own business so that you can choose your hours and even your salary. It’s important to ensure that it doesn’t cost you a small fortune to get started.

    With this in mind, I’ve created a list of 10 business ventures for young entrepreneurs that can either be started for free or cheaply.

    1. Chatbot-creating agency.

    Chatbots are in, and businesses of all sizes are adopting them as part of their marketing, sales, and customer services teams. These bots allow businesses to cut costs while increasing revenue. What many of them don’t know is that creating a chatbot isn’t as difficult as it once was.

    Now, thanks to platforms like Chattypeople, you can create an enterprise-grade chatbot powered by artificial intelligence (AI) and natural language processing (NLP) in a matter of minutes with absolutely no coding or programming knowledge.

    With the above in mind, creating a chatbot-building agency is easier than ever. You could create a Chattypeople account for free and offer your services to companies of all sizes. Best of all, as your agency grows, you can upgrade your account and, of course, increase your prices.

    2. Online retail consigner.

    If you have a camera, a computer and a real passion for fashion, you can incorporate them and start your own online business. Start by gathering all the old clothes you’ve hoarded over the years and no longer wear, and take professional pictures of them.

    You could either post your items on eBay or create your own personal store through Shopify or WordPress. The earning opportunities with this type business venture are endless, and best of all, you don’t have to limit yourself to just clothes. You could also sell vintage furniture, children’s accessories, garden equipment, and much more.

    3. Instagram consultant.

    Instagram is one of, if not the most popular, social media channels alongside Facebook and Twitter. Many companies are now opting for a visual social media presence, meaning they invest a more time into the likes of Instagram and Pinterest rather than being social on Facebook and Twitter.

    However, creating an Instagram following isn’t as easy as it seems, and if you’re a business, you’ll want to gather a following quickly. This is why these businesses hire Instagram consultants to do everything for them. With that in mind, if you love Instagram, have a smartphone, have a solid following, and do some basic marketing, you could quite easily become an Instagram consultant without making a huge monetary investment.

    4. Copywriting and editing services.

    You don’t need to have a formal education to become a copywriter or editor. In fact, you really don’t need anything apart from a computer. That said, to get higher paying clients, you need motivation, perseverance, and the right support system.

    If you can get your current clients to write testimonials highlighting your skills, you’ll likely see new customers rolling in. Once you’ve developed a client base, you’ll notice they frequently need new content written, and you can also start charging more.

    5. Blogging or vlogging

    If you have a specific skill set or are an expert in a particular industry, why not teach others? Blogging is a great way to share information with people. While you may not see how you can make money from giving people free advice, the opportunities are actually endless. You first need to increase your visitor numbers and gather a loyal following. Once you have, you can sell advertising space to companies as well as enroll in programs like Google AdSense.

    In addition to the above, you can create e-books or printed copies and sell them on your blog and through platforms like Amazon. Plus, if writing isn’t your thing, worry not. You can do all the above through video instead of written format. All you need is a computer, webcam or camera, and a website.

    6. Business and life coach.

    If you’re more of an introvert, you’re probably quieter, with a calmer demeanor, and possess a tendency to think before you speak or act. If this is the case, you should consider a career in consulting. Your ability to internalize events and listen means that you have all the skills needed to become a business or life coach.

    While you aren’t required by law to complete life coach training, you can do so if you want to have a certification to show clients. If you choose to not do the course, the overheads from being a life coach are little to none, and you can perfom consultations on the phone or online.

    7. Graphic designer.

    If you’re creative, have a computer, and know how to use design software, freelance graphic design can be an awesome way to make a living. Digital businesses are on the rise, and with that comes a higher demand for logos, website design, and other marketing materials.

    If you have the creative flair, but don’t have the experience with design software, you can either enroll in a short online course which is normally quite cheap or you can teach yourself. Many graphic designers are self-taught; you just need patience and time to get started.

    8. College application advisor.

     

    Similar to with being a life or business coach, college application advisors are good at offering one-on-one advice that’s personal to every client. If you believe you can offer thoughtful advice, have strong organizational skills, and want to help young adults take the next steps in their careers, you could offer your services as a college application advisor. All you need is a computer, a love for research, and an understanding of the educational system.

    9. Tutoring

    Tutoring is a job you could do completely online. You just need a computer, a website to market yourself, and a specific set of skills that you can offer to people. For example, if you’re a math guru, know another language, or have a college degree, you could teach students via Skype or over the phone. Aside from being virtually free to get started, you’ll be able to charge up to $100 an hour depending on the student’s needs.

    10. Photographer

    Photography is something that many people regard as their hobby, but in actual fact, it can become quite a lucrative career choice. If you already have a camera and your friends often ask you to take pictures at their events, it’s likely you have what it takes to turn your hobby into your career.

    To get started, create a website and upload a portfolio of your best photography along with your contact information. If you want to take it one step further, get some help with your marketing…you’ll find customers queueing at your door to pay for your services.

    Finally…

    Starting your own business can be challenging, but with some motivation, perseverance, and a bit of business sense, you’ll be able to not only choose a career path that you love, but also do it without spending a fortune. Choose one of the options mentioned above to get started, and remember to network as much as possible to stay current with your industry’s latest trends.

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

    Read More
    0 286
  • Startup Accelerators Aren’t Banking on Exits Any More

    Accelerators are increasingly selling a range of services to generate ongoing revenue, without waiting years for startups to be sold.

    Within only a decade, accelerators have become a mainstay of startup ecosystems in regions around the globe. Throughout this period, the accelerator business model has continued to evolve. Still in the Global Accelerator Report 2015, a majority of accelerators globally still indicated that they intended to follow the traditional “cash-for-equity” model, first established in 2005 by Y Combinator, which involves investing a small amount of seed money in a startup in exhange for equity. Investments typically are around $25,000 on averag in exchange for between 5 percent and 10 percent equity.

    This model has now been abandoned by a majority of accelerators, as highlighted by the recently published Global Accelerator Report 2016. The report highlighted that only 32.7 percent of accelerators predict that they will generate revenue from exits in the future, a significant shift from 2015.

    The reason for the pivot in the accelerator business model is, most likely, the small number of exits — 178 reported in 2016 — which has proven insufficient in funding their operations. Morevoer, exits usually do not occur earlier than three to five years into a startup’s lifecycle, denying accelerators a profit on investment for several years. To make up for the expensive day-to-day upfront costs of operating their programs, accelerators have deployed new models that allow them to generate revenue.

    These changes enabled the industry to keep growing year-on-year. According to new findings in the 2016 Global Accelerator report more than $206M (up 8 percent) was invested into 11,305 (up 28 percent) startups across five major regions, including the United States and Canada, Latin America, Europe, the Middle East, and Asia and Oceania. USA continues to be the leading country both in terms of startups accelerators and in dollars invested via accelerators.

    Nearly all (90.4 percent) of accelerators globally relied on, and continue to explore, new models of revenue generation. These include charging for mentorship, subletting office space, hosting events and working with corporations. Revenue from corporations has seen the largest increase. More than half (52.1 percent) of accelerators are at least partially funded by a corporation, and 67.2 percent aim to generate future revenue from services sold to corporations.

    On the one hand, this is because corporations are discovering that accelerators are an efficient and effective way to engage with startups. On the other hand, accelerators understand that corporations can help them fund operations in the short-to-medium term (exits are often far out). They improve the prospects of their portfolio companies that can potentially sell to, raise funds from, or be acquired by these corporations.

    Corporate revenue generated by accelerators came from two main sources in 2016: corporate partnerships, generally in the form of a white-labeled or jointly-run acceleration program created by the accelerator on behalf of the corporation, and corporate sponsorship packages sold by accelerators.

    It is clear that accelerators have changed their operating model globally in a significant way over the last few years. The accelerator model whilst still aligned with its predecessor’s original vision of nurturing disruptive companies – is different in a number of ways. These new accelerators possess a diversified revenue model, often focus on a specific vertical and work closely with corporations. In the coming years and beyond, it will be interesting to see what new pivots the global accelerator industry will undergo in an attempt to achieve sustainability and less reliant on government grants and private funding.

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

    Read More
    0 312
  • Has Your Business Stopped Growing? Here’s How to Turn Things Around.

    There are four big reasons businesses stall out. It happened to me.

    Has your business ever stalled out and simply stopped growing?

    It happened to me. Early on in my career as an entrepreneur, I couldn’t figure out why everything stalled. But lucky for me, I didn’t quit there. I kept working, changed my business, and now — having worked with thousands of business owners — I have discovered that the primary reasons a business stops growing tend to land into a handful of categories.

    1. Lack of opportunity

    Some businesses just aren’t made to scale up. When I first started in the dry-cleaning delivery niche, I didn’t understand this simple fact: Business in my little area was never going to be a million-dollar business, let alone a multimillion-dollar business, no matter how hard I worked. Make sure you aren’t trying to win the Super Bowl with a peewee football team.

    On a side note, when I make this argument, sometimes people argue the point. For example, they may tell me I could have expanded into other areas or franchised. Of course, I’m not saying there aren’t ways to scale a business, but some businesses are simply easier and less risky to scale than others. If you are in an industry that is challenging to scale, one where your risk of failure is super high, it may be a good idea to start looking into other opportunities.

    2. Boredom

    It’s amazing how many of us get bored. We get bored with our marketing, with our product, with our niche. Our boredom causes us to cancel marketing, taking our eye off the main business to focus on some new exciting startup we want to work on.

    Want to sell and jump into a new exciting niche where every prospect only says yes and sales come easily? I get it. I’m not immune to those feelings. But, making changes because we are bored is insanity! If you have an ATM machine that spits out hundred-dollar bills, why would you try to rewire it? This is what people do with their marketing or when they take focus off the main cash cow business. I can’t tell you how many times I’ve heard someone say they are stopping what’s working because they want to try something new. It’s just crazy.

    3. People

    If you read the crap that comes from some marketers, you’d think that everyone was making money easily, using only the internet with no problems, no skills and no employees. While I do know people I could describe that way who are making money, this is the exception and not the rule. It would be like me pointing to a group of billionaires and selling thousands of products with the premise being: “Just buy this product and you too can be a billionaire.”

    In almost all businesses it takes employees (or at least outsourced labor) to grow. If you’ve stalled, it may be because you need to invest in another employee or two to kick-start the growth. I get it, when you invest in employees, payroll is bloated, short-term profits go down, and it is risky. But guess what? You’re a business owner — that’s the job. And 99.99 percent of businesses need employees to make money.

    4. Too externally focused

    As I write this, I’m in the middle of planning next year’s marketing strategy. I will have a number of new and exciting items on the list (external stuff), but one of the most interesting numbers I’m working on is a plan for our sales call conversion rate. With no increases in the number of calls next year, a 5 percent increase in conversion would equal an additional $1.152 milion in annual revenue. That is an internal number worth focusing on.

    I’ll also be looking at how to reduce customer churn, improve employee performance and increase referrals. Just focusing on internalopportunities, we have the potential to add millions in new revenue and/or cost reductions due to improved performance, which leads to increased margins. If you’re not thinking about ways to work on these internal opportunities, you’re leaving tons of new revenue and profit on the table.

    Growing a business isn’t easy, but it is pretty simple, assuming you have opportunity in the current business model. You just have to be willing to invest. Invest in yourself (your business education), and invest in your company by hiring the right people, focusing on improving your systems and process.

    We’ve talked about why businesses stop growing, and the first two points looked at those reasons, but the last two points could easily be turned around and used as the start of a growth strategy.

    • Who should you hire right now?
    • What internal challenges could you fix that would have an increase on profits?
    • Can you do a better job converting prospects into customers?
    • How are you doing on upsells?
    • What about referrals?
    • Do your customers know who you are, what you do, and that you’re still in business? If not, how are you going to change that?
    • What is the communication strategy for both prospects and customers?

    I could go on, but you get the point.

    The decision to grow (or not grow) is yours; you’re armed with the information. Now you just need to take action.

     

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

    Read More
    0 172
  • Don’t Bother Creating a New Product If You Won’t Create a Plan for Selling It

    A good idea with mediocre marketing is how businesses go broke.

    As entrepreneurs, we put our heart and soul into what we do and create. We start with a vision of something great that could help people. It can be a book, website, podcast, product or service. We take that vision and start working to make it a reality. We put in long hours and make constant changes to make the “thing” as close to perfect as we can. We get feedback and give that final push to make sure we’re releasing the best version of what was once just a thought in our minds.

    We know that it takes something stellar to do well in the market but there’s something that gets neglected. When it’s time to finally release the thing to the world, too many entrepreneurs realize they didn’t think through the marketing of it. The best product, tool or service in the world will remain unknown without good marketing and exposure. In that moment, entrepreneurs tend to throw together a last-minute sales “plan.”

    This plan has the entrepreneur reaching out to friends for a favor. They are private messaging connections on Facebook begging and/or trying to convince the connection why they should promote the thing to that entrepreneur’s network. They throw together shoddy social media posts that try to convince people they need to buy their thing. Meanwhile, their friends, business connections, and random social media connections can sense the desperation and are repelled away from even looking at what is being offered.

    A better way.

    I get these kinds of messages daily. An author worked very hard to write a good book. They are passionate about the message and created something special. But, the whole time they were working on the book, they did nothing to create an audience interested in buying the book. They didn’t build an email list well before the book launch. They didn’t spend enough time building their social media presence, and they didn’t assemble a team to help them launch the book. They made a great product but have no one anticipating or interested in buying that product.

    When they realize it, they send messages to me and others hoping we’d be interested in promoting the book. The reality is that the people they’re messaging will have zero interest in promoting the book to their audiences. They just aren’t invested.

    I was guilty of this very thing when I published my first book. I learned the lesson and built an audience well in advance of publishing my second book. First book sales were five copies sold in the first six months. The second book sales were 5,768 copies sold in the first month of launch. I sold books because I had built an audience and had a marketing plan.

    The better way is to build your customer base before you even start creating your thing. You build that customer base by providing free value. People don’t care about what you’re selling — they care what’s in it for them. You give them that value well in advance through blog posts, podcast episodes, video training, webinars, samples, articles, pro tips — anything that helps them get results in their life.

    You do this before and while you’re building what you will sell. When it’s time to sell, they will buy because they’ve already gotten value from you. They also see that you are an expert and that they will get even more value if they spend their hard earned money on your thing.

    A real sales plan.

    The key to selling lots of your thing is to have a real marketing plan. Many entrepreneurs treat their business as a fun hobby. A real business has a marketing plan in place well ahead of launching anything. You should sit down and think about what you will offer in your business over the next year. Put those things on a calendar. Then, plan out what content you’ll create leading up to the launch that adds undeniable value first.

    At the end of that content-value period, you launch the product or service as a way for those that got the value to get help reaching their next growth level. When you launch, you use all the tools, software and marketing channels to spread the word in a larger way. No last-minute social media messages begging for a sale.

    Don’t be that entrepreneur sending desperate messages asking for last-minute marketing help. Be the kind of entrepreneur who creates plans well before they start creating their thing. You work so hard to create something great that helps people — it deserves to be seen far and wide. You deserve to make more money and grow your business as a result of your efforts. You need a good product and a plan to sell it long before you’re finished creating your thing.

     

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

    Read More
    0 141
  • Employees Hate Those Goals the Company Sets. Here’s How to Change Their Minds.

    Goals that are vague, non-collaborative and unattainable may actually deserve employees’ wrath.

    When most of us think about employees disliking their work goals, the image that often comes to mind is someone who’s lazy and unmotivated. However, laziness and lack of motivation aren’t always the problem.

    In fact, even a company’s top employees occasionally find themselves dreading the goals or goal systems their managers put in place. When this disconnect grows too large, it becomes a fullscale epidemic made up of negative employee experiences and burnout.

    To make matters worse, as a Kronos and Future Workplace January survey found, 46 percent of HR leaders polled said that employee burnout is responsible for up to half of their annual workforce turnover.

    So, the takeaway here is that if employers don’t take a critical look at employee goals, they face losing motivated and quality team members. Plus, companies will miss out on a major benefit — improved performance — if they don’t help employees set impactful goals.

    The truth is that goals set right can be extremely useful: A 2015 March study published by Elsevier on ScienceDirect, for instance, found that goal-setting improved work performance by 12 to 15 percent, compared to situations involving no defined goals.

    The trick is finding the right way to establish goals. And here, unfortunately, a lot of employers fall short, leaving their workforce disengaged and unmotivated. Here’s a look at three possible reasons employees may hate their goals and what employers can do to help:

    1. They’re vague.

    Leaders have the ability to look at each employee goal and understand the big picture. However, not being fully involved in company-wide processes, many employees have no connection with their goals.

    The major issue with vague goals is they’re difficult to turn into actionable steps. When employees feel stuck on one goal for too long, with no direction, they quickly become frustrated and disinterested. For example, if employees see an objective directing them to “grow their sales,” they don’t truly know what that means or how to accomplish the goal.

    Tip: Sit down with employees and create both long- and short-term goals. This way, employees have a better idea of what’s needed to achieve each.

    Most importantly, be sure employees are making strong connections by attaching each short-term goal to a long-term one. This will help them stay motivated throughout the course of the year as they strive to reach those larger milestones.

    Google offers a good role model: The search giant uses objectives and key results (OKRs) to set ambitious goals for its teams and help them track their progress. Objectives might seem a bit beyond possible as a means to motivate employees. So, the company defines “success” as achieving 70 percent of those objectives.

    What’s more, it links key results to each objective. Measurable milestones are expressed, and desired outcomes are often measurable. This system has pushed Google’s teams to reach for peak performance and focus on thinking bigger.

    2. They’re not solutions-focused.

    Most of today’s employees are looking to better themselves and their company, while also making a difference. So, when employee goals aren’t tied to definitive solutions, employees become disconnected from and disinterested in the end results.

    Tip: Employees need more meaning attached to goals than simply a required number of sales calls or dollars earned each quarter. Frame goals around how to solve specific problems; bring team members in on department-planning meetings.

    Then, as employees begin tackling their goals, host weekly brainstorming sessions. This will give each team member an opportunity to openly discuss his or her goals and any trouble that’s arisen in reaching them.

    3. They don’t go beyond the individual.

    Just as employees want to solve problems, they want to see and advance the company’s bigger picture. In order to do that, employees need to understand the “why” behind their daily tasks and goals. When employees become aware of how their actions impact the company, co-workers and clients, they become far more motivated and enthusiastic about hitting their goals.

    Tip: Involve employees in company-wide goal planning. Show them larger-scale business objectives and how the company cascades them into division, team and individual goals. Get staffers involved in planning for the company’s future by asking for their feedback.

    Then, hold end-of-quarter events (big or small) to celebrate those employees and everything their goals are accomplishing. At this event, highlight positive client feedback, company growth or even how employee goals have bettered the workplace for all. This will get them excited and passionate about moving forward.

    4. They aren’t collaborative.

    When employee goals are left to each individual, the road to success can be long, exhausting and lonely. Even top employees can become overwhelmed when goals seem unattainable, and those employees feel alone. Each person should feel that he or she is working toward solutions and company-wide missions as part of a supportive team.

    Tip: Team up employees on certain goals to promote both collaboration and motivation. Give each group a time each week to meet and discuss goal details, expectations and future planning. This will give everyone the opportunity to improve teamwork while unifying the company through goal partnerships.

    One of the best companies that effectively gets everyone on the same page is Netflix. That entertainment organization focuses on the idea of “context, not control.”

    Management can help set the context for its workforce, empowering employees to make their own decisions and set impactful goals. But first those employees have to understand how their performance links to the organization’s bigger goals, the priority of the objectives and what success looks like in that context.

    Team meetings reinforce context and help employees better understand the company’s and their managers’ expectations. Employees can also inspire one another to define success and achieve it together.

     

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

    Read More
    0 125