• 3 Dangerous Entrepreneurial Myths You Need to Ignore

    This terrible advice won’t actually get you anywhere.

    We’ve all heard the numbers about how hard it is to build a long-lasting business. While there are many factors at play to get there, without effective marketing and sales a business cannot survive.

    Unfortunately, there is a multitude of dangerous and destructive marketing advice swirling around the heads of vulnerable entrepreneurs. Like vultures seeking their next meal, “gurus” pontificate nonsense that these hard-working business owners follow, only to discover that what they tried doesn’t work.

    Often, once the damage is done, it is too late for them to do anything else about it.

    If you want to not only survive, but thrive, here is some of the terrible advice you need to start ignoring:

    1. “You need to be everywhere.”

    I’m sorry, but how do these people sleep at night without the use of narcotics? “Experts” spew out dribble to make headlines saying you need to get on Snapchat, get on Periscope, do YouTube Live . . . be everywhere! They’ll say you need to get on this platform or that social media network. Oh, and use LinkedIn Live! And make sure to post on Instagram three times a day and Facebook twice a day. And don’t forget those Facebook Lives. Make sure to do them every day.

    ACK! Just writing that paragraph stressed me out. How the heck are you supposed to be on all of those channels, never mind doing it all effectively, and still run your business? Of course you can’t. And you shouldn’t. (Unless self-torture is your thing, in which case have at it. There are books about that, but I’m not giving any titles because I’d have to Google them and then I’d be retargeted by the ads and that would just be gross.)

    It is impossible to spend even half an hour on each major network and still get any work done. Forget about focusing on measurement, profit and return on investment. They don’t mention that on purpose, because then these crazy-pants suggestions would really make no sense. But, then these “experts” would stop making the headlines, so they keep serving up spoiled advice for the poor folk who chow down and then get sick on it.

    Don’t allow yourself to fall victim to their plots of deception. Demand strategies that value your time and produce results in a significant and measurable way quickly.

    2. “It takes money to make money.”

    I didn’t take the easy way out. I am part of a group of scrappy entrepreneurs who have a lot of hustle and heart and little/no/negative funds. I didn’t come from family money, and the big banks certainly weren’t lending to businesses like mine. The only way I was going to get a big pile of cash was if I won the lottery. And since I’ve only played about four times in the last decade, the chances of that happening were slim. What I had to find was the same thing you most likely want — a solution to predictably bring in customers when there is no marketing budget to play with.

    3. The Schmo-bags.

    The worst are who I call the “Ferrari Marketers.” They rent a sportscar for an hour or two, hang out in front of it and then sell us shiny object strategies that they haven’t even used in their own business.

    They are abhorrent, hideous and dangerous. Not only are they crooks stealing the money of the people who are seeking a solution from them, but they may prevent really talented people who have a gift/service/product/offer to share that can help someone else from ever reaching them.

    Did I mention they suck?

    But, once you discover a game-changing system, you are responsible for implementing it. You can’t be distracted by shiny objects any longer.

    As Jack Welch says, “Good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”

    Don’t allow yourself to be enticed or distracted by fads or the “latest and greatest/not greatest” new social media strategy, channel or tactic.

    Once you uncover how to truly get results, be strong-willed and stubborn. Repel any idea, strategy or initiative that requires you to keep spending money to make money. If you keep throwing dollars and time at a goal, hoping and wishing that it will work, yet not tracking or measuring the results and scaling accordingly, then you cannot expect results.

    Start measuring, tracking and demanding results from your time and money, rising above others and landing in the successful minority that thrives instead of survives.

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
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  • 3 Things You Can’t Skimp on With Experiential Marketing

    Spending more where it matters can mean the difference between a forgettable event and one leading to real ROI. Just ask the Casper mattress folks.

    It’s getting harder and harder to dismiss the experiential segment as a niche within the world of marketing. According to a 2017 Freeman study, more than one in three CMOs expect to funnel up to 50 percent of their budgets into brand experiences.

    Those leaders have finally discovered what consumers could have told them ages ago: People don’t want to be bombarded by ads. What they want are authentic, one-to-one interactions with the companies seeking their business. In other words, they want brand experiences.

    “That’s where experiential marketing comes in. The term refers to a marketing strategy that invites and encourages consumers to interact with a brand through live experiences.

    But consumers aren’t looking for something snooze-worthy — at least not in the typical sense of the word. Mattress company Casper, for example, gave this year’s SXSW attendees a rest they won’t soon forget. In partnership with One:Night, Casper offered $99 hotel rooms outfitted with a Casper mattress — and milk and cookies.

    “Moms” were even on call to read bedtime stories to restless sleepers. Unsurprisingly, the rooms sold out instantly. The reality is that not all brands can afford to rent out an entire hotel, but that doesn’t mean you should default to a low-cost activation.

    Where should you spend?

    While some marketers have managed to cut costs without curtailing the actual experience, they’ve likely found that spending a little more where it matters can mean the difference between a forgettable event, and one that leads to real ROI.

    Where should you allocate your money for maximum impact? If you value results, don’t skimp on any of these three:

    1. People and training 

    When consumers interact with a brand, they’re interfacing with a real person. No matter how great your product might look or taste, customers won’t care about it if the brand ambassador was rude. All they’ll care about is that they had a terrible experience.

    Although sales and experiential marketing aren’t one and the same, brand ambassadors and salespeople have similar roles. And in sales, 68 percent of consumers surveyed by Salesforce said that interacting with a salesperson who understands their preferences is absolutely critical or very important, according to Salesforce. So, even if brand ambassadors can’t honor someone’s preference — say that the rason is because they didn’t have any unsweetened tea on hand — they can still create a happy customer by listening to that person’s needs and offering an alternative experience.

    The perfect representatives are created through a combination of equal parts hiring and training. During the hiring process, our company often interviews with a client on hand to ensure that applicants mesh with both our team and the brand they’ll be representing. This way, we can gauge whether an applicant will be the right person to advocate for the brand when he or she interacts with consumers.

    Consumers can tell when someone isn’t a genuine advocate of the product they’re pushing, so having a brand-lover is of the utmost importance.

    Then, once you’ve found the right people, be sure to train them on answers to common questions — no question is too “out there” to be asked. While they won’t know the answer to everything, they should know what to do and where to go when that occurs.

    Remember to train for extended engagement, too. Recently, reps of the Alabama Tourism Department visited New York City to showcase their state’s tourism offerings. Given that most New Yorkers aren’t exactly experts on Alabama, it was crucial that representatives could communicate extensively about their home state.

    2. Production

    Aside from your people, your set build is one of the biggest takeaways from attendees at your activation. “Cheap” can be spotted from a mile away, and run-down, incomplete or simply boring builds communicate to consumers that your brand cuts corners. By building a high-quality display, you can diminish the natural wear and tear that occurs from one event to the next.

    If you need to bring down the activation cost, scale back the footprint rather than compromising on materials or build quality. Great customer experiences, which Forrester data shows are a top priority for 72 percent of businesses surveyed, occur in great environments. And, for the most part, engagement levels don’t shrink with footprint size — but they sure do with build quality.

    If you can’t decrease the footprint size, think about the less essential elements as places where you can find cost efficiencies. If a photo booth isn’t critical to your experience, opt for the $10,000 booth instead of the $40,000 one.

    Be doubly sure to spend adequately on the set build if the set itself is the experience. Last year, we hosted a snow day — something unheard of in Phoenix — for Sara Lee’s Artesano bread. Cutting corners here would have quite literally melted the experience. But nobody batted an eye when the photo booth was a tad slow. Instead, we used the long lines as an opportunity for additional product education.

    3. Measurement

    Brands are becoming smarter with their marketing spend. According to eMarketer, 57 percent of marketers say their top priority for 2017 is cross-channel measurement and attribution. If a program can’t show ROI, it — and the marketers behind it — may get axed from next year’s budget.

    Before the event begins, have at least one metric in mind that you’ll use to measure success. Good benchmarks to measure against include brand-to-consumer engagements, social impressions generated during and after the campaign, the number of new users and the most important one: sales.

    Set up a live data feed, and monitor it during the event. If something isn’t going well, you may have already invested in the physical elements, but you can use data to adjust everything else on the fly. You might need ambassadors to change up their engagement strategy, stock up on everyone’s favorite product or shorten or extend the event.

    Afterward, dig into the numbers. Did the annual festival sponsorship yield surprisingly little social sharing or sales? Stop wasting money on it. Instead, put the funds toward something consumers haven’t seen before.

    CMOs may be spending millions on experiential marketing, but those efforts don’t have to be expensive. They just require the right people, a high-quality set build and measurable metrics. Without any of those things, the experience won’t be worth having — either for consumers or your company.

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
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  • Building a Startup Is Like Running a Marathon at a Sprint Pace — Here Are 4 Ways to Cope

    A founder shares her strategies to handle burnout so it doesn’t consume you, or your dream.

    Running a startup is like running a marathon at a sprint pace. There is no room for slowing down; you have to keep racing toward the next mile marker, and then the next one, and then the next.

    Though a footrace may end after 26.2 miles, the startup marathon never really ends. You have to keep going when you feel like your body, mind and your entire being want to give up. And you have to keep telling yourself you can do it when you feel like the universe is conspiring to tell you that you can’t. Sprinting through the startup marathon ensures that you can learn fast, iterate, make up for mistakes and continue to grow at pace, beat your competitors to the punch or block anyone entering your space. To win the startup race you need to be agile and grow quickly in the shortest amount of time. Doing that at anything less than a sprint will get you — at best — second place.

    It does get easier, though. It has to, because maintaining the sprint pace during a marathon indefinitely is impossible. Even trying to maintain that sprint pace indefinitely is a set up for the entrepreneur’s worst enemy: burnout.

    Burning bright, burning out

    While running a startup, you’ll hear a lot about burnout. People talk about it as a weakness, as something to be avoided. But, what they don’t often mention is that burnout — in one of its many forms or another — is inevitable.

    I’ll be the first to tell you I experienced it in the first year after relocating RangeMe and my young family from Sydney, Australia to San Francisco. I was traveling once a week across the United States trying to win over new retail clients that could potentially change the shape of the business overnight (and when we won over Whole Foods, it did just that). That was coupled with trying to hire a team and raise capital for a startup, which alone is relentless and takes boundless energy and a strong backbone. All the while I was still a wife and a mother, raising two children along with my third child, RangeMe.

    And this company is my third child, bringing with it all the same emotions as being a mother to a human child. And it goes a step beyond, too — my entire livelihood is invested in this startup, as my husband is the co-founder, and we moved literally to the other side of the world to pursue the full potential of this startup. Everything, and I mean everything, is riding on this.

    No pressure or anything.

    Looking back, I honestly don’t know how I mentally and physically got through that first year. More than once I wanted to just say stop and walk away. I wanted to give up the race, quit on my dream. But, I made it through, and I’m here to tell the tale. I’m here to tell you it’s possible. I’m here to tell you that you can sprint through a marathon. I’m here to tell you that you’ll get 99 no’s and one yes, and that yes is all that counts; it is what keeps you running. I’m here to tell you that passion and positivity will prevail, and having a positive attitude is everything.

    And I’m also here to tell you that burnout is real. And it will happen. But, don’t let it consume you, or consume your dream.

    Now that we’re solidly established here in the U.S., and RangeMe continues to grow and expand and take on new opportunities, the sprint pace I’ve been running the past few years is getting just a little easier. But, you have to acknowledge that even as things get easier, executing at such a high level of emotion for a sustained period of time puts entrepreneurson the fast track to burnout. Recognize it’s going to happen, and keep these four things in mind when it does:

    1. Get out while you can.

    Not from the startup race, of course. I mean step out of your office, go for a run, grab a drink with a friend — someone who is decidedly not involved with your business. Having someone to vent to is the best therapy. I was lucky to have a close friend who loved hearing about the ups and downs of startup life, so once a week we would meet and pound the hills in San Francisco while I would vent and chat for a full hour. She was a coach, friend and psychologist all mixed into one. Best of all, I was getting exercise in at the same time, which is also a key stress burner.

    2. You’re not CNN.

    Unlike the 24-hour news cycle, you can turn off your accessibility, and you should. Multiple communication channels are helpful, but can also be a great contributor to burnout when you spend so much of your time having to manage them. They can actually make you less productive. Take control and make specific time to check calls and messages, and then move on.

    3. You’re also not Slack, GChat or IM.

    Stop instantly responding to people and requests. There’s no harm taking longer to respond; in fact, it’s probably better that you do, as it makes for more thoughtful responses and forces you to think: Can I handle this request? Will it help me run the race? Or will it trip me up?

    4. Let it go.

    Remember above where I said I spent the first 12 months in the U.S. flying cross country, raising my kids and hiring a team all at the same time? I hired that team for a reason — because they’re the best. I wouldn’t have hired them if they weren’t. I hired them to do the things that I can’t do, and I hired them so I can do the things I can do.

    Running a startup is the most draining yet most rewarding experience of my life. It brings out raw, heady emotions across every twist and turn. For those who are thinking about it or are in the trenches at the moment, be real with yourself. Recognize that you’ve chosen a challenging path — with every one step backwards you may take three or four steps forward. Failure is okay, as long as you learn, iterate and move forward.

    You will burn out, and that’s okay too.

    It’s what you do after the burnout that matters.

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
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  • The Big Reason Why You Should Hire Highly Educated Employees

    They are more likely to detect patterns and speak up if something seems amiss.

    When you’re looking to hire, you’re thinking about cultural fit and whether a candidate has not only the qualifications to fulfill your company’s needs now, but also the potential to take on more responsibility in the future.

    Despite the debate around whether leaders need college degrees, a recent study out of the University of Georgia found that the educational background of non-executive hires can make a big difference in the long term success of your business — and keep you out of trouble with the law.

    Researchers found that when it comes to handling sensitive financial data, employees who have the most extensive educational backgrounds are best at forecasting trends and dealing with legal matters.

    “We find that when companies are located in a place where the workforce is highly educated, they produce better accounting information,” said study co-author John Campbell, an associate professor of accounting in UGA’s Terry College of Business, in a summary of the findings. “The employees don’t have to be experts in accounting, but if they see something that doesn’t look right, they’re more likely to say something about it and tell their superiors about it.”

    As your business expands, you need to be on top of your books, and non-executive employees often are the first line of defense for finding errors in your accounting. Building off that observation, the researchers also identified a correlation between educated populations and fewer instances of misconduct in both business and politics.

    “There’s a study in political science showing that states that have more educated voter bases have less corruption in their political systems, and we wanted to see if that analogy held in business,” Campbell said. “One of the reasons for that might be whistleblowers. In both instances, the better-educated the population is, the more likely there will be a whistleblower if something bad is going on.”

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
    Skype Username: p2pdevelopers
    Google hangouts: p2pdevelopers@gmail.com

     

     

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  • 10 Ventures Young Entrepreneurs Can Start for Cheap or Free

    Don’t be discouraged. You can afford to leave the 9-to-5 rat race.

    If you’re a young entrepreneur who’s sick of the 9-to-5 rat race, you should start thinking out of the box. You need to find an idea that will allow you to start your own business so that you can choose your hours and even your salary. It’s important to ensure that it doesn’t cost you a small fortune to get started.

    With this in mind, I’ve created a list of 10 business ventures for young entrepreneurs that can either be started for free or cheaply.

    1. Chatbot-creating agency.

    Chatbots are in, and businesses of all sizes are adopting them as part of their marketing, sales, and customer services teams. These bots allow businesses to cut costs while increasing revenue. What many of them don’t know is that creating a chatbot isn’t as difficult as it once was.

    Now, thanks to platforms like Chattypeople, you can create an enterprise-grade chatbot powered by artificial intelligence (AI) and natural language processing (NLP) in a matter of minutes with absolutely no coding or programming knowledge.

    With the above in mind, creating a chatbot-building agency is easier than ever. You could create a Chattypeople account for free and offer your services to companies of all sizes. Best of all, as your agency grows, you can upgrade your account and, of course, increase your prices.

    2. Online retail consigner.

    If you have a camera, a computer and a real passion for fashion, you can incorporate them and start your own online business. Start by gathering all the old clothes you’ve hoarded over the years and no longer wear, and take professional pictures of them.

    You could either post your items on eBay or create your own personal store through Shopify or WordPress. The earning opportunities with this type business venture are endless, and best of all, you don’t have to limit yourself to just clothes. You could also sell vintage furniture, children’s accessories, garden equipment, and much more.

    3. Instagram consultant.

    Instagram is one of, if not the most popular, social media channels alongside Facebook and Twitter. Many companies are now opting for a visual social media presence, meaning they invest a more time into the likes of Instagram and Pinterest rather than being social on Facebook and Twitter.

    However, creating an Instagram following isn’t as easy as it seems, and if you’re a business, you’ll want to gather a following quickly. This is why these businesses hire Instagram consultants to do everything for them. With that in mind, if you love Instagram, have a smartphone, have a solid following, and do some basic marketing, you could quite easily become an Instagram consultant without making a huge monetary investment.

    4. Copywriting and editing services.

    You don’t need to have a formal education to become a copywriter or editor. In fact, you really don’t need anything apart from a computer. That said, to get higher paying clients, you need motivation, perseverance, and the right support system.

    If you can get your current clients to write testimonials highlighting your skills, you’ll likely see new customers rolling in. Once you’ve developed a client base, you’ll notice they frequently need new content written, and you can also start charging more.

    5. Blogging or vlogging

    If you have a specific skill set or are an expert in a particular industry, why not teach others? Blogging is a great way to share information with people. While you may not see how you can make money from giving people free advice, the opportunities are actually endless. You first need to increase your visitor numbers and gather a loyal following. Once you have, you can sell advertising space to companies as well as enroll in programs like Google AdSense.

    In addition to the above, you can create e-books or printed copies and sell them on your blog and through platforms like Amazon. Plus, if writing isn’t your thing, worry not. You can do all the above through video instead of written format. All you need is a computer, webcam or camera, and a website.

    6. Business and life coach.

    If you’re more of an introvert, you’re probably quieter, with a calmer demeanor, and possess a tendency to think before you speak or act. If this is the case, you should consider a career in consulting. Your ability to internalize events and listen means that you have all the skills needed to become a business or life coach.

    While you aren’t required by law to complete life coach training, you can do so if you want to have a certification to show clients. If you choose to not do the course, the overheads from being a life coach are little to none, and you can perfom consultations on the phone or online.

    7. Graphic designer.

    If you’re creative, have a computer, and know how to use design software, freelance graphic design can be an awesome way to make a living. Digital businesses are on the rise, and with that comes a higher demand for logos, website design, and other marketing materials.

    If you have the creative flair, but don’t have the experience with design software, you can either enroll in a short online course which is normally quite cheap or you can teach yourself. Many graphic designers are self-taught; you just need patience and time to get started.

    8. College application advisor.

     

    Similar to with being a life or business coach, college application advisors are good at offering one-on-one advice that’s personal to every client. If you believe you can offer thoughtful advice, have strong organizational skills, and want to help young adults take the next steps in their careers, you could offer your services as a college application advisor. All you need is a computer, a love for research, and an understanding of the educational system.

    9. Tutoring

    Tutoring is a job you could do completely online. You just need a computer, a website to market yourself, and a specific set of skills that you can offer to people. For example, if you’re a math guru, know another language, or have a college degree, you could teach students via Skype or over the phone. Aside from being virtually free to get started, you’ll be able to charge up to $100 an hour depending on the student’s needs.

    10. Photographer

    Photography is something that many people regard as their hobby, but in actual fact, it can become quite a lucrative career choice. If you already have a camera and your friends often ask you to take pictures at their events, it’s likely you have what it takes to turn your hobby into your career.

    To get started, create a website and upload a portfolio of your best photography along with your contact information. If you want to take it one step further, get some help with your marketing…you’ll find customers queueing at your door to pay for your services.

    Finally…

    Starting your own business can be challenging, but with some motivation, perseverance, and a bit of business sense, you’ll be able to not only choose a career path that you love, but also do it without spending a fortune. Choose one of the options mentioned above to get started, and remember to network as much as possible to stay current with your industry’s latest trends.

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
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  • Dustin Mathews’ Top 5 Must-Have Business Books

    See what the co-author of ‘No B.S. Guide to Powerful Presentations’ thinks you should read to succeed in business.

    Entrepreneur Reads is a series designed to bring our readers the best books to motivate you on your entrepreneurial journey. We’ve asked public speaking expert and Entrepreneur Press author Dustin Mathews for his top 5 book recommendations for entrepreneurs like you.

    “My favorite book of all time is experience.” —Noah Kagan, founder of AppSumo

    I couldn’t agree more with Kagan.

    Nothing takes the place of doing in the real world, and there are key books that every entrepreneur should have in their library. Let’s take a look at five must-have business books.

    1. How to Win Friends & Influence People by Dale Carnegie

    How can you go wrong with one of the bestselling self-help books of all time? With over 30 million copies sold, this “oldie but goodie” shows you how to make lasting relationships in business and life.

    In our ever-expanding, high-tech world of gadgetry and automation, this book serves as a great reminder that success in business comes back to relationships — with people. Whether it’s prospects, partners or team members, you’ll need to win them all over at some point in your travels. Look for the six ways to make people like you and the twelve ways to win people to your way of thinking.

    2. Think & Grow Rich by Napoleon Hill

    If Warren Buffet, Bill Gates, Richard Branson and Mark Zuckerberg were all interviewed today about success and we put their answers into a book it would be essentially what Think & Grow Rich was at the time. Napoleon Hill interviewed the titans of business of the day — Henry Ford, Andrew Carnegie and Thomas Edison — to deliver us the entrepreneur’s mental mindset handbook.

    Richard Branson said, “Tough times are inevitable in life and in business. But, how you compose yourself during those times defines your spirit and will define your future.” No doubt, the road of an entrepreneur is long, winding and daunting. It’s Hill that reminds us how to get anything we desire in business with the right mindset. Be sure to look for the “Power of the Mastermind.”

    3. The Ultimate Sales Letter by Dan S. Kennedy

    Every communication in business needs to sell. Whether it’s an email to an employee, conversation with a partner or phone call to prospects, customers and clients, influencing is critical for getting it done.

    The challenge is most people don’t think in these terms. In one of Dan Kennedy’s first works, he lays out the formula for writing a message that sells. Essentially, he’d prefer all business owners be world-class copywriters, however he understands they don’t have the time nor the patience. So, inside the book he’s provided simple, yet proven formulas, case studies, examples and resources for hacking your way to a letter that closes the deal, every time.

    Words matter. Are you making yours count?

    4. Never Eat Alone by Keith Ferrazzi

    It bears repeating: You won’t get far in business if you can’t make solid relationships with others. Keith Ferrazzi shows us that we can get anywhere in life and business by connecting and creating powerful relationships.

    My big takeaway from the book is to keep in check the balance of helping others without expecting to ask for something in return. Of course, this can be tricky if you find yourself in the wrong crowd or in front of a “taker,” but the philosophy is one that resonates today. Look for “Connecting with Connectors,” as this can be an extremely beneficial concept in terms of creating speed and finding the right connections to help you on your path.

    5. The Ultimate Sales Machine by Chet Holmes

    If you need to make it rain, look no further. Really, The Ultimate Sales Machine is a combination of sales, marketing, time management and mindset or, as Chet Holmes, calls it “pig-headed discipline” all packed into one resource.

    One of the more unique (and daring) ideas from the book I’ve put into action for myself is showing up at a tradeshow with a theme. In the book, Holmes discusses working with a client, having them dress up in Hawaiian outfits, theming the booth with a beach backdrop and making it fun for the team and most certainly for attendees.

    Following suit, we decided on a doctors theme, bought lab coats with stethoscopes and put pill bottles in the conference bag. Doing so, we most certainly were the talk of the convention, garnered a lot of attention and generated a good number of sales.  We even noticed non-attendees in the lobby, double taking, as they were curious as to know what we were doing.

    Be sure to look for the Holmes’s classified ad for attracting the right kind of sales people, “superstars.”

     

    Source: entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

    Phone: +1.310.800.2197
    info@www.p2pdevelopers.com
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  • Earning money in the mobile app era:how apps can help you to save more

    Tech in the digital age is ubiquitous. Everywhere you look, you will find someone holding a smartphone, watching a movie on their tablets, or listening to music via their mobile devices.

    The mobile industry is huge and it can entice people to spend a lot more money than they usually would have. However, that does not have to be the case. In fact, people can now earn money on their spare time with simple tasks, and save money when buying anything.

    Earning money on your free time

    Most people seem to think that every service that promises to make its users money from home is a scam. While it is true that there are many apps that are entirely fake and attempt to simply trick people with fake promises, there are many legitimate ones too.

    In fact, there are countless lists of mobile apps that help you earn money online. These apps all share common features, such as allowing their users to complete as many or as few tasks as they want and earn equivalent cash in the process.

    While such apps rarely pay enough for a full-time income, their purpose is not to completely replace your actual job. Instead, they can be used whenever you have some free time and would like to earn some extra cash.

    For instance, plenty of people have a long commute every day to work. Many will spend that time listening to music, reading the newspaper, or catching up with the latest updates in social media.

    Instead of doing that, they could potentially take some time to work through mobile apps like Swagbucks which will allow them to make some extra money, perhaps enough to pay for the commute or an extra cup of coffee.

    Apps that earn you money are entirely flexible

    The best thing about these apps is that they never force their users to complete more tasks than they would like. In fact, users can simply close the app whenever they get bored and continue later in the day or even later in the week.

    The way most of these services work is that they allow users to accumulate points whenever certain tasks are completed. Completing tasks gives users points which can then be exchanged for actual money.

    That kind of flexibility is hard to come by and is one of the most appealing aspects of doing some extra work from a smartphone or tablet. As long as you are content with spending a limited amount of your time for limited rewards then such apps are the right choice for you.

    The mobile industry can also help you save money

    Earning money via mobile apps is an absolutely fine way to spend a couple of hours every day but it is not for everyone. Some people have a satisfying day job with a high salary and they do not wish to continue working when they get home or during their long commutes.

    Instead, they may wish to scout the web for deals, discounts, and interesting products that they can add to their collection. This is precisely the reason why so many apps concerned with online shopping keep popping up in each app store.

    Wish and Shpock are just two of the many examples of apps dedicated to saving people money, albeit through different avenues. The first allows people to connect with overseas shops which can ship items are highly reduced costs whereas the second one lets users sell their items to anyone in their vicinity, a modern version of the classified ads.

    Apps and the sharing economy

    The sharing economy has come under a lot of fire recently. For example, Airbnb is believed to worsen the renting problems that many major cities face because it allows people to rent their rooms in the short-term only, leading to increase shortages in housing.

    However, the sharing economy is a concept which has been readily embraced by everyday users. Today, many people would prefer to bring up Uber on their phones and order a ride than calling a taxi company and booking a ride from them.

    The sharing economy concept seems to have found a solid home in the mobile industry as more and more apps embrace it in ways that disrupt the market. In China alone, the shared economy industry is estimated at $502 billion, a number that doubled in a single year.

    Soon, major cities in the West will also catch up and ride the sharing wave even further. In the next few years, it will not be uncommon to use apps in order to rent a bike, visit a shop and pay with a mobile coupon, and request a ride via an app on the way back.

    Such concepts seem strange for the uninitiated but users across the world seem ready to adopt them whenever they actually hit the market. With apps available to earn, save, and share money, it is not difficult to believe that the mobile industry will play a vital role in the economy for years to come.

    Source: www.thenextweb.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
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  • 6 Ways to Save Your Business Thousands Each Month

    Cutting costs is always quicker and easier than bringing in more revenue.

     

    For the majority of small business owners, cash is most definitely king. In hopes of increasing their bottom line, business owners often pay themselves much less than they deserve. The truth is, you have to spend money to make money. That being said, there’s no reason why you shouldn’t be saving wherever possible. While some tips work better than others, here are a few you can implement right away and start saving.

    1. Bootstrap as long as you can.

    In an era of endless technology and knowledge, it’s probably “been done before”. Just because you have competition, doesn’t mean you’re too late. There’s always room to find your niche and provide value where your competitors can’t. This is actually a great way to save yourself time and money.

    Whenever possible, look to work with larger companies and utilize their pre-existing technologies or infrastructure. You can either swap services or create a revenue-sharing agreement in exchange for access to their services. Ideally, they will allow you to white-label their products so you can create an original brand presence. This strategy will surely save you thousands and give your business time to build out your own products and or services.

    2. Optimize your purchasing power.

    Taking advantage of group buying and collective purchasing is a great way to save cash. By joining these groups you’ll have access to discounts and exclusive rates on office supplies, hardware, business travel, and much more.

    There are plenty of group buying services you can utilize based on your particular business needs. If you’re a non-profit, ThriveGPO provides a great group purchasing tool. If you’re a smart business owner, you’ll never buy alone.

    3. Barter your way to growth.

    If you’re looking to avoid cash outlays or unload slow-moving inventory you can always look to swap your products and services for others. Bartering with other companies can be time consuming, so if you’d rather not bargain with other companies directly you can always hire a commissioned barter broker. Otherwise, you can join a commercial barter club or exchange.

    The National Association of Trade Exchanges (NATE) is a registered clearing house for member exchanges nationwide. NATE essentially allows business owners to swap any product or service with anyone. When a sale is made, participants will often receive trade dollars for their goods and services. Trade dollars are brokered across cities nationwide under NATE.

    4. Get your business credit card rewards.

    If you haven’t done so already, it’s a good idea to apply for a business credit card. Since issuing banks assume business owners will spend more on a business card than a personal card, the rewards tend to be much more enticing. According to NerdWallet, here are the best small business credit cards of 2017:

    • Ink Business Cash Credit Card: Best for cash back
    • The Enhanced Business Platinum Card from American Express: Best for airport lounge access
    • Capital One Spark Miles for Business: Best for travel credit
    • Capital One Spark Classic for Business: Best for fair credit

    When you redeem your credit card rewards, you should also look to redeem in the form of a gift card. Companies often times offer gift cards that you can purchase with credit card rewards points. From a dollar per points perspective, you’ll get the most bang for your buck using this strategy. If you know you’re going to need to make some big purchases on office supplies, look to purchase a gift card for Ikea for example. Using these simple but effective strategies are a great way to save much needed cash especially on larger purchases.

    5. Free trials and consultations.

    There’s no better way to save money than to get a service for free. Instead of investing large amounts of money in enterprise software for your business, you can find much less expensive SaaS tools to meet your needs. These services often provide free trials, some as long as a month. After the trial period is over, they’ll typically offer tiered pricing that allows you to pay as you scale your business. Whether it’s a payments solution, CRM software, or simple accounting tools, you should always start with a free trial.

    Free consultations are very effective when seeking legal advice. Some business attorney’s charge as high as $600/hour and bill you to the second. Typically, a lawyer will give you about 30 minutes to even an hour of time as a consultation with the assumption you’ll choose them as your legal council. If you’re just looking to get a few questions answered, use a few attorney’s and get a few consultations. If you use this trick with three or four attorney’s you’ve just saved well over $1000 in legal fees.

    6. Review your expenses quarterly.

    Generally, you should be well aware of your expenses at all times. However, it’s best to do a full analysis quarterly to determine which expenses are necessary and which aren’t. Software that you used last quarter may be obsolete to your business now, so you’ll want to cancel that subscription. It’s easy to forget about all the various software and business tools you’ve signed up for over the years. It’s good to “trim the fat” each quarter so you can make every penny count.

    Regardless the size of your business it’s very important to stay on top of your finances and be frugal. Especially for smaller companies, your growth depends heavily on how your dollar is spent. If you implement these six strategies you can save your business thousands of dollars each month, so get out and build that business!

    Source: www.entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
    Los Angeles, CA, 90025
    United States of America

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  • 3 Things You Need to Do to Grow Your Business Naturally

    Stop focusing on growing your company and start improving your offerings.

    Building a successful business requires laser focus. Every entrepreneur wants to grow his or her business, but it’s that focus on growth that ultimately stands in the way of the desired growth.

    Confused?

    The point is that you can focus on growth all you want, but unless you find a way to provide more value, your growth will be slow. Take Amazon for example. They are constantly finding ways to provide more value to their customers — from free same-day shipping to testing 30-minute drone-delivery — and that sets them apart from other e-commerce retail options.

    The same value-focused approach can be applied to any business.

    I’m constantly networking, and since I spend a considerable amount of time in Oklahoma City these days, I have met several local business owners, one being Grover Walker, CEO of SaonMedia, a digital marketing, promotion and distribution company in the music industry.

    While speaking with Walker, we discussed business growth and the importance of providing value. Below are three value components that can grow your business naturally across every industry.

    1. Helping your customers become more successful and happier.

    “Our artists love creating music and performing, and our goal is to help them succeed and ‘make it’ in this extremely competitive industry. With each client comes a different sound and unique personality, which we develop the marketing campaign around. Simply helping our artists do what they love has resulted in countless referrals and further business relationships within the music industry,” explained Walker.

    This approach applies to everything — from business-to-business online marketing tools to consumer health and beauty products.

    An online invoicing and accounting tool helps a business be more efficient, allowing them to dedicate more time and focus on other areas of their business — helping them to become more successful. A consumer product like my teeth-whitening brand grows exponentially simply by making customers happy — in this case, by helping them whiten their teeth.

    2. Being more innovative than your competition.

    SaonMedia’s current focus is digital distribution to major digital and mobile retailers, and in the early years of development, they were limited to just music digital distribution to a select few digital retailers. However, after securing a deal with distribution giant The Orchard, they emerged as a leading distributor in the music industry.

    “It took careful research and hands-on experience to realize that distribution alone was not enough for our artists,” explained Walker. “We realized that content marketing and promotion created valuable engagement between our music artists and their fans. We then developed a platform for artists to market and promote their music in a more efficient manner.”

    Now, SaonMedia offers their marketing platform, consisting of music and video placement, content creation and radio play, to all independent artists. This approach allows music artists to deal with one company rather than several.

    3. Giving your customers something your competitors can’t.

    Walker’s company introduced this new marketing platform for independent music artists, which was something that his competition wasn’t focused on, explaining, “We believe that a direct-to-consumer strategy is an important key to success in the digital marketplace, so we made it a priority to offer this to our artists to help them succeed in a very competitive industry.”

    This point circles back to the beginning, where I used Amazon’s 30-minute drone-delivery service as an example. They were the first to come to market with this, but one would be foolish to think that other e-commerce giants won’t follow behind.

    That doesn’t make Amazon’s efforts any less meaningful — natural growth is about constantly finding new ways to provide extra value that isn’t found elsewhere. “If you are struggling to come up with ideas, poll your customers. Simply asking them how you can deliver more value will often provide you with the feedback required,” advises Marc Anidjar, attorney and co-founder of Anidjar & Levine, P.A.

    Source: www.entrepreneur.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
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  • 5 common mistakes guaranteed to screw up your PR strategy

    Successful people know how to learn from their own mistakes. Really successful people know how to learn from the mistakes of others.

    Here are some of the most common PR blunders that you can learn to avoid in the first place.

    1. Taking the press for granted

    PR requires a concerted effort. It does when your company is a billion-dollar corporate giant, and it especially does when your company isn’t.

    The most fundamental mistake you can make in PR is assuming that, by virtue of being interesting, cutting-edge, groundbreaking or whatever other superlative you like, your company is somehow entitled to press.

    Media coverage isn’t a favor and it isn’t going to come out and find you. News outlets are businesses: businesses that traffic in news. In order to get press, you have to convince the press you have news to offer.

    What qualifies as news? Well, that varies depending on the publication and writer and what exactly your business consists of. But these are a few standard announcements every business should be looking to use as launch platforms for outreach:

    • Product Launches: You’re starting your business or releasing a new product
    • Fundraising: You’ve just raised a Series A
    • Milestones: Your company’s mobile app reaches 100,000 downloads
    • Acquisitions: Your company acquires, or is acquired by, another company

    Do your research and pitch to the right outlet and person.

    2. Gabbing on and on

    mouth open

    Most pitches will fail, regardless of how well you craft them. But one of the best ways to get your email dumped straight into the trash bin is to send journalists what looks like a copy of your latest memoirs.

    According to a recent survey by MuckRack, 59 percent of journalists want pitches to come in at two or three paragraphs, while 36 percent of journalists said two to three sentences.

    Meanwhile, only 5 percent want to receive pitches that are more than 500 words. The survey found length was the second biggest reason pitches were rejected.

    That’s only fair. Entrepreneurs should be familiar enough with the elevator pitch scenario, and for the same reason you wouldn’t expect an investor to want to listen to all the intimate details of your business operation up front, you shouldn’t count on journalists to take that kind of time, either.

    A pitch is just a teaser. Don’t try and write the article for them.

    If there’s some particularly vital piece of information, you can always add it in an attachment, but offering to send it over later is a better call to action.

    Here is an actual email pitch my company sent out that got back very positive feedback from a journalist. It’ll take some experimenting to finesse the art of the pitch, but with practice, you’ll learn what works and what doesn’t.

    Hi [redacted],

    Hope aIl is well. If you are too swamped to reply, no worries. I just wanted to give you a heads up about the $1 million raised by Startup Stock Exchange (SSX), which allows investors to use the security and liquidity of a regulated stock exchange to invest in startups from around the world, particularly Latin America.

    For many companies in Latin America looking to raise funding, there is a limited market of investors (and often times the terms are not fair). SSX enables international start-ups and small businesses to attract qualified global investors on a regulated public stock exchange.

    After reading the articles on your site (I particularly thought the The Periodic Table of Content Marketing was neat), I thought SSX might peak your interest.

    If you may be interested, we are more than happy to arrange an interview. However, we completely understand if you ultimately decide not to publish.

    If this pitch isn’t right for you at the moment, thanks again for your time and energy and I hope you have a good rest of the day.

    Andrew Wright

    Marketing, Publicize

    3. Ignoring the timing

    Journalists are extremely busy people whose professional – and often non-professional – lives are spent chasing one frantic deadline after another. But there are times when they’re less busy than others, and those are the times you probably want to be reaching them.

    According to the MuckRack survey, 27 percent of journalists prefer to be contacted between 6 and 9 AM and another 43 percent between 9 to 11 AM. That is to say, roughly 70 percent of journalists want to be contacted in the morning.

    It’s easy enough to understand why that might be. As the day drags on, work piles on top of unexpected obligations on top of ordinary backlog, and before you know it, it’s time to go home and worry about everything you didn’t get accomplished.

    We’re all familiar with how that goes. Now picture what it’s like in a setting as fast-paced as a newsroom.

    The same principle applies to the work week in general. By the time Friday rolls around, most journalists are just hoping to survive until the weekend.

    It’s hard enough to stand out amid all the other stories competing for a journalist’s attention. Email early in the day and early in the week to ensure your pitch isn’t also vying against accumulated stress and sleep loss.

    4. Coming off cold and impersonal

    71042723

    You can put all the time and care in the world into crafting a personalized email pitch, but if there’s nothing in the text itself to show that, a journalist is going to assume, by default, that she was on the receiving end of a chainmail sent to 50 of her colleagues. And she is going to press delete.

    Over a quarter of journalists surveyed by MuckRack said the main reason they rejected email pitches was a spammy, impersonal feel.

    One main explanation for this aversion is that cold, standardized text makes journalists assume other journalists are also being presented with the same pitch, and the news industry puts a high value on being the first to a story. Even just on the level of interpersonal exchange, though, making an extra effort to tailor a pitch can pay dividends in the future.

    Remember that with PR, the goal isn’t just to get a given pitch picked up, it’s to set a positive tone for a relationship going forward. Gaining someone’s ear is half the battle.

    Here’s some advice to follow:

    Know the journalist you are pitching to: There’s plenty you can do to feign personal interest, but ultimately, nothing will work as well as actually getting to know the journalists you’re hoping to pitch to.

    What do they like to cover? What angles do they go for? How can you cater a pitch to fit their interests? (Including their name in the greeting line rather than a “Dear editor” is a good start.) Staying up to date with the media landscape will help you come pitch time, but it’s also good standard policy for understanding market trends and understanding the news business.

    Connect on social media: Fortunately, the internet has created unprecedented access to journalists and the publications they work for. Stay active on social media. Join discussions. Retweet your favorite writers.

    As silly as it may sound, social media is one of the first places journalists will look to gauge you and your company. Maintaining an engaged professional network and keeping up with the latest is one way to convey seriousness. It also tells a journalist that any story they write on you can count on reaching a certain guaranteed audience.

    Include social proof in email pitch: Even in the digital age, and perhaps especially in the digital age, all the traditional status symbols still carry weight. If you carry a card in any field, play it.

    If your school has a heavy name, drop it. The same goes for awards and the like. Don’t spend half the email buttering yourself up, but don’t worry about coming off as pretentious either. It’s okay to mention your achievements.

    Be polite: This may seem like a no-brainer, but you’d be surprised how far a few kind words will take you and at how many people eschew the common courtesies altogether.

    Thank journalists for their time and attention. And show them you mean it by keeping your requests reasonable and your email concise.

    5. Forgetting to follow up

    Never assume your emails have gotten read and never assume a lack of response means they haven’t. Outreach is the first step in PR, but following up is an implicit part of that.

    If you haven’t received an email back after a day or two, it won’t hurt to send another email checking in on how things are going.

    Delays are common in PR, and as often as not, a journalist who doesn’t respond has either forgotten to or never found the time. Either way, they’ll appreciate a reminder. It’s never good to be pushy, but as long as you’re polite and concise, you don’t have to worry about coming off that way.

    Good PR is about getting a foot in the door. Avoiding these common mistakes won’t get you coverage, but they will keep you from banging your head on the doorframe.

     

    Source: www.thenextweb.com

    Call, text, email, or stop by our Los Angeles HQ today!
    Helvetia Holdings Group, LLC
    Wells Fargo (HQ) Building
    11601 Wilshire Blvd. 5th Floor
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    United States of America

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    info@www.p2pdevelopers.com
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